The Hard Work Behind Vashti Aromas
My mum’s been running Vashti Aromas for a few months now, and I’ve watched her face the challenges, push through, and keep going, even when it hasn’t been easy. She’s always wanted to be her own boss, but the reality of it is so much more difficult than she ever imagined.
It’s not all glamorous. She’s not just sitting back and waiting for success to come. She’s working hard every single day, juggling this business alongside her part-time job with the NHS. Even though her role there doesn’t take up all her time, it’s still something that keeps her busy. I know she’d love to focus entirely on Vashti Aromas, but she’s got to be realistic. The financial stability of her NHS job is something that allows her to take her time with the business, even if it means working on it in the evenings or around her other commitments.
The Hard Work and the Struggles
What people often don’t realise is how much work she’s putting in behind the scenes. She’s constantly posting, engaging with customers, and making sure everything’s running smoothly. But it’s not easy. The support isn’t always there, and it can feel like she’s doing it all on her own. There are times when she gets frustrated, when it feels like no one is noticing the effort she’s putting in, or when there’s no one sharing her vision. It’s tough to keep going when it seems like the support and engagement just aren’t there.
I’ve seen Mum struggle with that, especially when she looks around and sees other businesses getting the attention she’s working so hard to get. It’s disheartening, but she doesn’t give up. She’s committed to pushing through, no matter how difficult things get. I admire her for that determination. She’s not just building a business—she’s building it on her own terms.
The Desire to Be Independent
For Mum, Vashti Aromas isn’t just about selling products. It’s about independence. She’s been working for other people all her life, and now she’s doing something for herself. Even though things aren’t fully rewarding just yet, she’s determined to make it work. Running her own business has always been her dream, and she’s not going to let anything get in her way.
She still works part-time with the NHS, and although that income helps her stay stable while she builds her business, it’s not stopping her from putting everything she’s got into Vashti Aromas. She’s taking it step by step, slowly but surely, building the foundations for something bigger. She knows that it’ll take time—nothing happens overnight—but she’s got the patience and the drive to make it happen.
The Support She’s Missing
One of the hardest things for Mum has been the lack of support. She’s put everything into her business, and while she’s received some love from her customers, it often feels like she’s fighting this battle on her own. I see how other businesses get more attention, how they’ve got people backing them up and sharing their posts, and it’s tough. But even without that support, Mum keeps showing up. She’s there every day, putting in the work even when it feels like no one is paying attention.
That’s the reality of being a sole trader—there’s no guarantee of a helping hand. It’s easy to get discouraged when the road feels so lonely, but Mum keeps going. I think that’s what makes her stand out. She’s resilient, even when the support isn’t there.
The Strength in Being Her Own Boss
At the end of the day, what keeps Mum going is the desire to be her own boss. It’s not about the money right now—it’s about building something for herself, something that’s hers. Yes, it’s hard work. Yes, it’s slow. But she knows that every bit of effort she puts in now is laying the groundwork for her future. She’s doing something she’s passionate about, and that makes all the struggles worth it.
Conclusion
Mum’s journey with Vashti Aromas hasn’t been easy. She’s faced setbacks, frustrations, and moments of doubt. But through it all, she’s kept going. She’s not relying solely on her business right now, and that’s okay. But she’s in it for the long haul. Every day she works, every post she shares, and every customer she helps is another step forward.
It might not be the rewarding success story just yet, but I know Mum’s determined. She’s building something special, and I’m proud of everything she’s achieved so far. The road might be tough, but she’s walking it with purpose—and one day, I know it’ll all pay off.
Elysha x