Aims and Dreams for Vashti Aromas:

At Vashti Aromas, we’re passionate about creating premium home fragrance products that bring comfort and relaxation to every home. Specialising in wax melts, room sprays, and seasonal subscription boxes, our mission is to offer unique, high-quality scents that elevate the atmosphere of any space. As we continue to grow, we have a clear vision for the future—one that includes expanding our product range, reaching a wider audience, and refining our customer experience. Below are some of the key goals we’re working towards.

1. Expanding Our Product Range and Finding Our Niche

While wax melts are at the heart of Vashti Aromas, we’re excited to expand our product range. This includes adding memorial candles and wax melts to complement our current collection. Our memorial collection will provide a comforting way for people to reflect on and remember their loved ones, alongside our wax melts. We’re always experimenting with new fragrances and products, striving to carve out a niche that reflects our commitment to quality and creativity.

2. Reaching a Wider Audience Across the UK

Although we’ve built a small local customer base, we’re keen to reach fragrance lovers across the UK. To achieve this, we’re enhancing our online presence and optimising our website for a better shopping experience. While social media will continue to be an important tool for customer engagement, we’re also exploring other advertising channels—such as search engine marketing and local partnerships—to ensure that Vashti Aromas reaches a broader audience and attracts new customers.

3. Getting Our Products into Retail Stores

In addition to our online sales, we’re aiming to partner with retail stores to expand our reach. By having our products stocked in local boutiques and shops, we can introduce our wax melts, room sprays, and memorial candles to customers who prefer to shop in person. Getting our products onto physical store shelves is a key goal that will help us build greater brand visibility and attract a wider range of customers.

4. Memorial Wax Melts and Candles for Reflection and Remembrance

A deeply meaningful area we’re focusing on is the development of memorial wax melts and candles. These products will be designed to offer comfort and peace to those who are reflecting on the loss of a loved one. With calming, soothing fragrances, our memorial candles and wax melts will provide a gentle way for people to remember and honour those they’ve lost, creating a space for reflection and serenity.

5. Building a Strong Brand Reputation Nationwide

As we grow, we aim to build a strong brand reputation based on quality, trust, and exceptional customer service. We want Vashti Aromas to be known for offering premium products that enhance everyday life, and we’re committed to ensuring our customers receive the highest level of care in every interaction. By delivering consistently excellent products and a seamless shopping experience, we hope to become a household name in home fragrance.

6. Refining Our Packaging for Better Presentation

We understand that packaging plays a vital role in the overall customer experience. That’s why we’re committed to continuously refining our packaging to make it more attractive, functional, and eco-friendly. We want to ensure that our packaging reflects the quality of our products, and we’re focused on making the unboxing experience as enjoyable as using the product itself.

7. Expanding Advertising Efforts Beyond Social Media

While social media will remain a core part of our strategy, we’re also looking at other ways to advertise and reach new customers. We’re exploring opportunities such as online advertising through search engines and local partnerships to broaden our reach and attract customers who may not be active on social media. We’re committed to using a mix of advertising channels to increase brand awareness and grow Vashti Aromas.

8. Offering Gift Sets for Special Occasions

In the future, we’re excited to offer curated gift sets for customers looking to send a thoughtful, beautifully wrapped present. These sets will feature a selection of our most popular products, ready for gifting. Customers will be able to purchase a gift set, have it gift-wrapped, and sent straight to the recipient, or they can choose to purchase one and send it themselves. Whether it’s for a birthday, anniversary, or any special occasion, our gift sets will make it easy for customers to share the warmth of Vashti Aromas with their loved ones—or even treat themselves.

In Conclusion

The future of Vashti Aromas is full of exciting possibilities. From expanding our product line with memorial candles to refining our packaging and exploring new advertising methods, we’re focused on building a brand that brings comfort and beauty to every home. We’re committed to delivering high-quality products and a personalised customer experience, and we look forward to continuing this journey with you.

Thank you for being a part of our story. We’re grateful for your support and excited to see what the future holds.