The Art of Scent:

Starting a small business is tough, and I won’t pretend otherwise. I launched Vashti Aromas on September 1st, and here we are, just over a month later, on October 18th. I’m already feeling the weight of it. Getting people interested feels like trying to pull teeth. Everyone seems to make wax melts these days—social media is flooded with them. But let’s be honest: Do they all make them well? Absolutely not. And yet, here I am, putting my all into this because I know I’ve got a quality product.

The Oversaturated Market

The market is overflowing with wax melts and home fragrances, and I get it—it’s hard to see the difference when there are so many out there. New brands pop up every day, and it seems like everyone is a wax melt expert overnight. But the truth is, not everyone takes the time to do it right. Sure, it’s easy to whip up a batch of wax melts and slap a label on them, but creating something that actually works, something that enhances your space with long-lasting, thoughtfully crafted scents? That’s a whole different story.

I’m not here to follow the crowd. I didn’t start Vashti Aromas to just churn out wax melts for the sake of it. I started this business because I believe in the product I’ve created, and I believe there are people out there who still value quality over mass-produced, half-hearted items.

Why Vashti Aromas?

So, why should you care about Vashti Aromas? Because I do. I care about every single product I create. I don’t have an endless range of fragrances because I focus on making sure the ones I do offer are the best they can be. Each wax melt is made with purpose—crafted to bring a rich, lasting scent to your home, not just for a few minutes, but for hours. These aren’t your average melts that burn out quickly or fade into the background. I’ve put time into getting the formula right, so they stand out.

I don’t curate trendy fragrances. I simply choose the best scents I can find for long-lasting results. Nothing flashy—just quality fragrances that work. And I’m not here to beg for likes or hand out discounts just to get people to notice me. If you’re here, I’m glad, and if you’re curious about what I do, have a look around. But the truth is, I believe the product should speak for itself. I’ve put my heart into creating something real, something that can actually make a difference in your space.

Wax Melts With a Difference

Wax melts aren’t just about throwing a scent into the air. They’re about transforming the atmosphere of your home. Whether it’s to help you unwind, concentrate, or create a cosy environment, a good wax melt can make all the difference. I’ve taken the time to test and perfect my fragrances to make sure they’re not just another pretty smell—they’re designed to last and to leave a lasting impression.

Each scent has been chosen for its long-lasting quality, not because it’s popular. Whether you’re after warm, comforting notes or fresh, uplifting aromas, I’ve selected a few that will help you create the atmosphere you want. And I haven’t flooded the shop with countless options because I’d rather do a few things well than overwhelm you with mediocrity.

It's a Struggle, But I Believe In It

I’m not going to lie—building this business has been a real challenge. It’s only been six weeks, and it already feels like an uphill battle. Some days, it seems like no one is listening, and that can be discouraging. But I keep going because I believe in what I’ve created. I know there are people out there who will appreciate the time, effort, and care that goes into each product. And maybe, just maybe, you’re one of them.

If you’re here and reading this, take a moment to explore. I’m not about gimmicks or quick sales tactics. What I’m offering is simple—high-quality wax melts and other products that can make your home feel like the place you want to be. And if that’s something you value, then maybe Vashti Aromas is for you.

No shortcuts, no nonsense—just quality products made with care. I believe in what I do, and maybe, if you give it a chance, you’ll see why.

Vashti.

Vashti Aromas